The Concept of Building Design in Construction Industries

Posted by: Admin | Posted on: March 2nd, 2013

Building Design Concept Your whole life is a reflection of how much you give in terms of love, time and gratitude. The same stands true for your project. Surprised! Yes, how much detailing and brainstorming you have done at the most crucial design stage will reflect on your project and its commercial success.

Iterating between feasible perspectives, filtering ideas, identifying the design intent and evaluating many designs and then zeroing down to a final concept design is what design stage is all about.

The strength of a building can be gauged by its foundation. Likewise, the success of a product depends on the input given by designers and development team during the design stage. Thereafter, only the best concepts are moved forward for detailed design and development keeping customer need at the centre stage. Even the risk analysis is completed during this phase to avoid any vulnerability at a later stage.

Conceptual Design Stage:

At this stage, real customer needs are analysed and aligned with the product concept. The following are important facets to vouch for:

•    The potential value of the product to customers
•    Level of technical stretch i.e. whether anything new has to be designed and invented or the prospective concepts can be met using available alternatives.
•    Cost estimation for manufacture of the product
•    Cost that will be incurred for marketing the product
•    The price point this product will achieve
•    Whether the product will be manufactured within prescribed deadline to avail of any marketing advantage.
•    Whether the company can develop this product with available resources and skills.
•    Exploring different possibilities, innovating and reaching a unanimous conclusion without overshooting proposed budget.
•    Addressing multidisciplinary requirements in this design phase to manufacture a final product in which each individual component works in unison as one integrated system.

Smart Products Indeed:

True, the secret of success is to do the common things uncommonly well! The only limits are, as always, those of vision. Even after lot of analysis and collaborative discussions it is still possible that in the real word the performance of the developed product might vary due operating conditions or material properties. So, the entire challenge lies in understanding the performance implications of design innovations.

Products and their designing and manufacture have thus become a very complex process in which many interconnected factors have to be constantly evaluated.


Engineering requirements may be functional requirements which focus on what the product will do. Constraints will include external factors like cost, schedule and safety issues etc.

It is best to follow the golden rule for every business which is this: ”Put yourself in your customer’s place.” Priorities have to be set at the outset to accomplish design goals and make the desired product a successful reality.